This certification has been designed for individuals who have previously enrolled in any web-based search engine training courses or seek Certification based on search engine training and experience alone. Earn a Certificate of Completion from Ohio University!

Description:
Internet search engines continue to evolve as do strategies for effective website promotion and marketing. Search engine submissions by certified professionals will result in significant search engine rankings for your personal or client's website. Web certification standards, especially as they relate to qualifying a search engine placement service guaranteeing top 10 search engine placement, must be stringent. For this reason, we have developed unique guidelines validated by schools and universities that serve to accredit our search engine Master Course.

Outcomes:
We require that you demonstrate a level of proficiency to such a degree that the outcomes of the course are measurable in terms of (1) learning, (2) behavior and (3) tangible results. We are only able to assess the Learning that has taken place, but we emphasize that Behavior and Results are also important aspects to be monitored and assessed by yourself. We expect that your knowledge and skills will significantly increase to an Advanced level through demonstrated knowledge and application.

Assessment:
The candidate for certification will be asked to provide written evidence of knowledge regarding concepts, techniques or tactics that are in current practice. You will be required to identify and discuss proven systems, such as 3rd generation theme search engines, as well as disseminate the most current information available on the changing algorithms of different search engines.

Behavior and results are self-monitored, but they are important indicators of successful completion and certification status.

Behavior (self-monitored)--You will gain the ability to make a difference in whatever type of search engine optimization you are engaged in.

Results (self monitored)--As a result of your Advanced study, you will be able to affect sales, costs and profits with a positive bottom line being achieved.

Week 1 :
To earn Master Certification and continuing education credits (CEUs), students must complete the following:

Deliver a seven-page project that will consist of a minimum of two pages describing your website's business, the objective of the site, the analysis or strategy that is to be applied for the site, and URL's pointing to the optimized pages or files of the pages. Charts, reports, and other means may also be submitted to support your optimization strategies.

Project should include written and optimized pages that include the following:

1. Intensive keyword analysis to determine the six best phrases and competitive keyword density analysis for the URL of choice. This analysis will provide a recommended strategy based on real time access to actual search terms used by surfers.
2. A comparative keyword density analysis to ensure competitive optimization.
3. Optimize the index or home page for one major targeted keyword and be sure that the content of the optimized page is professionally written with compelling titles, descriptions, headers, and content.
4. Create five content-rich sub pages, each with one of the lesser keyword phrases. Each page will have a different keyword with all pages optimized for one search engine of choice or all pages optimized for different search engines of choice.
5. Create a sitemap that resembles a table of contents, listing the five content-rich pages with a visible link of the sitemap on the homepage.

« Back